Behavior of Traffic coming to a website from different sources is different. Source from where the traffic is coming to the website is what makes them click to land on the website. Website visitors are expecting to find the content according to the query or attraction that made them land on the website. Content is prepared according to major traffic and their area of interest. While doing the audience analysis it is also very important to study the services or attractions that the audience is already being offered by the competitors and efforts can made to offer the audience competetive attractions and services.