Once sufficient data for the website has been gathered it is further arranged to give it a proper shape. Separate sections for different topics are created and relevant content is organized under suitable sections. Viewers of a website reach to its content while following a hierarchy so it is arranged according to right position to make it more understandable. Top hierarchy of the content must contain all the sufficient information that is required to draw a clear picture of what the website is about and what type of data should be expected by its audience on browsing in depth. All the point scoring elements are kept in the top hierarchy but once further details are required regarding certain topic, detailed content is linked to the topic.