If you want to sell something it is very important to have product knowledge. Same goes for the website In order to create an impactful Marketing Copy for the website it is important for the content writers to first know the real facts and figures. Thus all the sufficient information is gathered according to the project scope. Depending on scope of the project, information is extracted from already existing marketing copies and company profile. Facts and figures are further verified from the client and all necessary details towards highlighting the strengths are gathered by creating simple questionnaire for the client. Format of the initial gathered information is in raw form which contains information like answers to the questions that a website visitor might have in mind while landing on the website, facts and figures that can play a major role towards attracting the audience, profile of the business including past achievements and history, success stories and the basic message that a website is intend to deliver.