Story of a brand, especially the one at its initial stages, is something special about the brand. The special thing that made you believe that you can do it and that special thing narrated in a way that makes others believe that you are good at doing it right. It’s not just about being able to do it but it's more about confidently doing it in a very special way. The story of the brand includes where it is headed, what processes it follows and what are the efforts behind assurance of its success. A lot of brands are launched every day, they all have high hopes and great goals. But, only a few reach their desired destination. So, if our narration doesn’t deliver what makes us special, we cannot make much of a difference through our story.
Inorder to narrate a powerful story we need to know the facts and figures which includes good research. In the process of narrating our brand story we put together various facts and figures in a meaningful and understandable way. In this process, in order to narrate we are also streamlining various operations in a way that they not only make us stand out but also enhance our own efficiency.
The two important things to start defining your Brand Identity involves, the brand name and the vision of your brand.
If your brand already has a name, you have to see all the available options to represent your existing identity over the internet. The most important factors are the availability of relevant domains and nullifying the chances of getting mixed up with something similar which is already there. Whether finding a similar option for an already existing name of your brand or naming the brand from scratch, It is always discouraged to have a similar name with some existing identity that people know well. Even if you are going to do something far better, it will take a lot of time for people to register you as a better identity, rather than an inspiration of something that they already know.
While selecting a name for your brand it is very important to know why you are making a certain selection, it must have a coherence with the model of your brand and all your actions must be well linked with it to make a good impact. All these criterias are good for defining a good name for your brand but, nothing should stop you from being there making a difference. It is better to do the possible homework but at the end you have to make it work with what you deliver.
Brand vision is the basic thought behind its idea and the motive of its whole journey.
Vision of a brand represents the center of its emphasis and how it intends to make a difference in a specific area. It makes it easy to develop a strong relationship with all like-minded entities by facilitating them with a system to fulfill their desired needs.
The strategy of a brand involves a lot of activities being performed at various stages. It is not possible to understand the direction of a brand just by observing its various activities. Having a powerful brand vision gives meaning to all activities being performed. One can easily relate actions of a brand with its vision to get a better understanding. Vision of a brand must be defined very carefully and it has to be followed throughout the journey. Along with a lot of other means used to check credibility of a brand one of the easiest ways is to see its honesty with its own vision. Which makes it very important to keep all actions inline with it and avoid taking any step which is against the vision of the brand.