It is very important to stay consistent in terms of activities we perform. We must be able to maintain a certain pace once we start performing activities at our social media profiles. In many cases when social media profiles are launched, they are given more attention by their owners/operators and we find them very active. But, with the passage of time most of their energy and content is exhausted, which has unfavorable results on the frequency and quality of content. It is advisable to define a whole schedule for posting content on social media where most of the content is worked out beforehand and even if there is a lot to post we should leave things for the future posts.