Whenever we want to market or sell something, it is very important to have a good product knowledge. Same goes for Digital Marketing. In order to provide rich content, it is important for the Digital Copywriters to first know the important facts and figures. Thus in this process, all sufficient information is gathered to cover various areas according to the project scope.
Valuable information is extracted from all the existing resources including the information gathered during the planning phase. In addition to that further research is also done to compare what we have and what else is required inorder to formulate a strong Digital Marketing Copy. The information and data gathered initially is in a raw form, which contains information like answers to the questions that the audience might have in mind, facts and figures that can play a major role towards attracting the audience, and story of the entity including past achievements, history, success stories and the basic vision.
After gathering as much necessary information as we can, we begin the process of Digital Copywriting. Where we use a writing style as per the voice of our brand. We also ensure that our Digital Marketing Copy stands out by our unique content, not just by having similar type of information that is already out there. We add more value to our content by giving answers to those questions which are not easily found. Such questions also include the types of questions that arise while browsing through the different digital entities but, there is not much data available.