Time, budget & Resources
Goals and milestones
Digital Marketing Strategy
Digital Marketing Strategy is a complete roadmap for Digital Marketing with a course of actions that leads us to success.
It’s a complete data driven system, developed to operate with some initial quality data, while having an ability to continuously acquire more meaningful data and evolve on the basis of collected data. It is not as complex as it may sound. We just segregate the data about all the findings made in the previous steps of Digital Marketing and keep structuring a system on the basis of collected data.
Based on the various features and possibilities as per the findings made in our previous steps of Digital Marketing we select the values that fits best for us. In the previous steps we study all of these features individually and see the various types of possibilities. While structuring our Digital Marketing Strategy we see how these features are linked with each other and find the best combinations. As all features are strongly related to one another, change in one value affects the others. We have to maintain a balance in all attributes and for that we keep on analyzing different values till we reach a point where all values are completely acceptable for the system. We begin the process from the various types of goals and see which goals go best with us based on the corresponding values of the other features.
For Example: If we want to reach somewhere, we will know how much time it will take to be there based on the resources we will put in. There is a possibility to utilize less resources upto a certain level, which definitely increases the time and some other factors may also be affected. However, if we keep on reducing the resources, there will be a case where we won't be able to reach our desired destination. Similarly, if we want to speed up and decrease the time we can do it by putting in more resources but, after a certain level even while putting in extraordinary resources we might not be able to further reduce the time and end up nowhere while exhausting everything we had.
Digital Marketing Strategy must define how we have to keep going and make progress in various types of scenarios. As how we see things during the planning is not always the same during the execution, the Digital Marketing Strategy should have a plan to achieve the desired results even if the conditions get worse.
During the execution, the approaches that we decided to use while planning, might not remain as feasible as they appear in the beginning and sometimes their viability also becomes questionable. Inorder to deal with such scenarios multiple backup plans with alternate ways to achieve our desired goals are made a part of our Digital Marketing Strategy right from the beginning.
As there is no limit to what we can accomplish through Digital Marketing Our expectations also keep getting higher whenever we start to make achievements. While striving to stay ahead in every aspect it is very important that we never ignore the ROI of our system. Maintaining ROI is not possible if we do not pay attention to our conversions. Especially each time we upgrade to something better, it is important that the mechanism of conversions is also adjusted accordingly. Similarly if something doesn’t work well, we have to again ensure that the mechanism for conversions is also adjusted accordingly and there is a minimum impact on the ROI. In order to achieve the best ROI we Define realistic ROI with a strong mechanism for their accomplishment in our Digital Marketing Strategy.
It is very important to fulfill all our needs at the right time, it doesn't matter what we achieve if we get it when it is no longer required. In Order to keep our Digital Marketing Efforts useful, we have to follow a strict timeline. If we do not define a well thought schedule in our Digital Marketing Strategy, we cannot maintain a balance in our activities and the chances of success become. To keep everything on track, we assign deadlines to various types of activities as well as the actions associated with them. Although Digital Marketing is an ongoing process and we have to keep on improvising, a timeline for establishing the initial structure with a working mechanism of conversion is very important to define, which has to be strictly followed throughout the execution. The deadlines should be set realistically so that extraordinary pressures or relaxations can be avoided.
Frequent changes in plan can completely disintegrate our progress. Inorder to keep all our achievements intact we have to stick to our plan. Although at many points during execution of our plan, we find a lot of distractions and more appealing ideas, we should never forget that we formulated the plan after putting in a lot of work and considerations. What may seem appealing to us might not be as feasible as it appears after implementation, and we may again find something better soon after implementing it. Such types of frequent changes in plan could completely harm our progress leaving us nowhere in terms of progress. Even if we find something more appealing which may be more productive during execution, we should not adapt it without doing a proper evaluation as we might have to roll back a lot of our actions and we can never be certain about the actual difference we are able to make until a lot of effort has been done.
On the other hand there are certain scenarios where slight changes in plan can bring definite results and uplift our progress. Our system should have a capability to detect such opportunities and a flexibility for making such small changes but again the initial focus should not be changed and such upgrades should only be made if the results are certain and there is a fair margin of difference that we could make after such change.
The effectiveness of a Digital Marketing Strategy suffers if it is not easily understandable by those who have to get it implemented. All instructions passed to the concerned people must be clear enough that any experts of the specific areas should be able to understand them. A clearly defined Digital Marketing Strategy keeps things going even if there are any changes in the team, and there is no major effect on the progress. Another very important element for always having a true picture about the system, is a strong reporting system. With the help of it, we can track our progress anytime during the process and if there are any important decisions required, we can easily make them at the right time.
Digital Marketing Strategy is more than bringing traffic to your Digital Identity or making the visitors perform certain actions. It not only requires that all actions are well defined and they are knit together to support each other, but it also defines how the minor outcomes of the Digital Marketing Efforts can combine together to become a significant achievement.
Digital Marketing Strategy is the master plan of your Digital Marketing Campaign which helps you keep track of all your Digital Marketing Activities and monitor the results obtained by the efforts.
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